Marijuana Dispensaries and Music Festivals
In recent news, marijuana has become a widely discussed topic. The legal marijuana industry has evolved significantly over the past few years. Most of the Americans are seeing success in their effort to see Marijuana gain federal legalization. How marijuana is going to be received at music festivals is yet to be seen as we are still not sure whether it is going to be classified as a hard drug or whether it is going to be allowed just like alcohol. When you consider the impact of these decisions on the live events industry, it is clear that the future of music festivals depends on it.
Music festivals would need to put in a great investment to address the concerns so that men and women using cannabis can go unharmed and help them alleviate some costs by allowing marijuana to be treated like alcohol. Setting up marijuana dispensaries on site could be vital in getting marijuana to be treated like alcohol. Eighteen and up is the requirement for music festivals but you would have to be above twenty one years of age to purchase or even use marijuana in the states where it has been legalized. It would, however, remain a concern where alcohol is involved.
When it comes to the business aspect of legal marijuana, there are a lot more factors that need to be considered. The comparisons with alcohol should have given you an idea. With the continued legalization, cannabis companies are now gaining exposure and can now take part in the market like other companies through advertisements and so much more.
The question, however, remains; will or will it not go the same way? Most of the concerns have been directed to the marijuana companies and not the music festivals themselves. They seem to have no problem with letting the companies use them without thinking about it carefully. In future, the music festivals may need to be more proactive. They have be responsible for complying with the law and protecting the interests of all their attendees. It needs to be oriented in the same way as the advertisements related to the sale and consumption of alcohol and marijuana. Music festivals need to stay up to date with this since marijuana is likely to follow suit. Apart from the festivals in Canada, music festivals cannot advocate responsibility in this area.
If the regulations put in place are followed to the latter and the security buffed up a little bit, there would be no problem. By selling marijuana at music festivals, cannabis companies should be able to increase their profit margins and also reach a larger target market.