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DIgital Marketing and SEO – Why they are Both Important

Try to imagine where you have an outlet and you don’t have any signage placed on it. No windows, name or anything which is particular to it. You would be facing the case where people are going to look for another product that’s the same with yours compared to what you are selling. If you have a shop that has a proper name and also the product image, it will be able to attract a lot of people and they will surely ask for what you are selling and there are even those who will tell other people with regards to the experience that they have obtained with regards to your product and your shop.

An example in such case is a website that’s not optimized and the other one is an optimized website.

Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This is able to help customers to find out about your business from the thousands of companies available. This simply means that SEO is an important part of digital marketing strategy as well. This is also partnered with a holistic move so that it will help drive customers to your business through online platforms. To do this, it is very important to see to it that the website is going to rank higher in Search Engine Result Page (SERP). To help you understand about it more, an example to this is that there are about 14 billion searches online that happens each month. Just imagine about a fraction of that billion searches happen on your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.

For any kind of business, advertising is considered to be very important. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO likewise gives an opportunity on free advertising.

Proper SEO will help in making a website rank on the first page of SERP. Take note that most people tends to only scan as well as review the first two pages of SERP. Be aware also that about 75{f07c92800ff9c04fcd14235d7ea1eeeffc7e4d6d467ac18bce54b037373d6159} of consumers use search engines in finding local business information. Compared with online marketing like PPC, social media marketing and email marketing program, SEO will give you a good ROI. In a daily basis, there’s about 85{f07c92800ff9c04fcd14235d7ea1eeeffc7e4d6d467ac18bce54b037373d6159} customers that checks online reviews before they buy any products.