Want to Start a Self-Storage Business – Here’s the Marketing 101
In 2016, self-storage companies in the U.S. paid around $3.50 billion as property taxes. Storage facilities in America are more than McDonald’s. Any business owner in the self-storage business already knows their market. Storage units alone will not bring success to the storage business. This can only be achieved by marketing your business, leveraging on your networks and boosting your online presence. This article will discuss Marketing 101 for the start-up of a self-storage business, read more.
Your marketing strategy is important, so you need to get a physical location that is suitable for this. Factor in the renters in the area where you want to put up your business. No business is comfortable hauling their junk in far places which means you should choose locations that have appropriate demographics for your select clients, read more.
If you choose a location where many retirees live you may need large storage units. However if it is a community starting up the demand may be for cheaper and smaller units. Always remember competition. Find out if there are other storage facilities and their prices to know whether you are competitive or not, read more.
The physical location of your business must have clear designs and structures that show the name and logo of the self-storage business. Your adverts should match the colors of your brand, and your physical location should have a security system. Renters will be comfortable when they know you have put in place a visible and solid security system, read more.
Go local first in advertising your self-storage business. Your business can be promoted by the chamber of commerce if they add a link of your website on their website. With local billboards, newspapers, and television you can attempt to tap into the local networks. Make use of the simple advertisement ideas which will attract in-person and online customers and which are not costly.
Both online reach and physical locations are important. You can reach many new customers through online presence. With a website you can reach customers who do not even know you. A strong website should be user-friendly and easy to navigate. With visual content your website can be more appealing. Lastly have a solid website by using the correct coding, a strong SEO and without broken links, read more.
Your social media pages and solid website should try to tap into the 3.48 billion social media users, read more.
To be ranked high on top search engines you can assist your page using search engine optimization. The components of SEO include, usability, keywords and links. Since you will rapidly grow, you can build your business through website configuration, proper keywords and blog posts. If your marketing efforts are strong so will your business.